SHOUMITRA
RAI CHOUDHURI
MARKETING, BRAND STRATEGY & CREATIVE EXPERTISE
About
Shoumitra Rai Choudhuri has over 25 years of experience in marketing, communication and advertising. He has worked with 3 of the world’s largest advertising and marketing networks, in India, Singapore, Malaysia, Jakarta and Jeddah.
He has led brand building work, heading large teams on iconic brands like Coke, Unilever, Pepsi, Nestlé, Ford, Samsung, Godrej, VIP, Philips, Idea cellular, Leela,
among many others.
Mumbai born, he moved to Goa 11 years ago. He published two books in the initial years in Goa and then joined IFB Industries in Verna, Goa. And worked with them as an outsourced Marketing and Communication resource for 4 years.
His understanding of sourcing, supply chain, retail markets, online marketplaces, product design, traditional and digital media and creative strategies (also being an ad film maker with a degree from a renowned New York University)makes his approach to revenue growth…holistic…
He has developed many Start-Ups and SME brands to achieve substantial success in revenue growth. And also has played a mentor role for Start-Ups in Goan incubation centers, including Goa Gov.
He understands the issues and the opportunities for a company and it’s brands as he has exhaustive knowledge of manufacturing, services and real estate..and uses creative expertise and deep understanding of businesses to market a brand. He has won numerous reputed international awards in marketing creativity for famous brands. And was Top 25 Creative Directors in Asia (2006)
He believes a good brand commands a higher premium in any market. And has proven results on how to get it there.
WORK WITH IMPACT
Highly successful brand building launch
Impact – Sold out in 3 months.
Grand Prix winner New York Festivals. Gravestones in over 100 public ashtrays in Jakarta. Anti – smoking promotion.
Impact – Story picked up by major industry related and other press in major publications.
India gets out of 2007 World Cup in 2nd round. Fans blame players for doing more Pepsi commercials than practicing cricket. A way out. A great come back.
Impact – Renewed the tarnished brand image, increased sales. I got a personal congratulatory letter from Head of Marketing Global.
Really loud base. Multi-award winner.
Impact – ROI – Over 500%
Show small restaurant owners using Industrial Dishwashers to the big guys
Impact – Sales- Over 20 crores
For obsessive people. A light cigarette.
Impact – Brought the brand from No.5 in market to No.2
Conceptualized, Produced and directed.
Impact – Sales – over 15 crores
Award winner in South East Asia
Impact – Increased brand awareness and sales
3 ad campaign. When dining is drama. Open kitchen restaurant
Impact – Story picked up by numerous hospitality industry publications on highly successful brand launch.
Brand restructured with multiple executions.
Impact – ROI over 1000%
To enable e-commerce traffic for a legacy Goan brand
Impact – Visibly high increase in traffic and conversions
Wine and cheese go great together.
Impact – Improved overall sales of all products available at outlets.
25 market pan India video documented research. Internal issues and stake-holder issues identified.
Impact – Gave numerous market, employees and stake-holder insights to senior management
Built for all terrains.
Impact – Improved awareness levels and increased B2B sales by over 10 crores
Conceptualized, produced and directed. 3D animation done in Goa as well as location.
Impact – Sales – over 15 crores
Grapes from Africa
Impact – Enhanced brand image.
Creative technician training
Impact – Engaged technicians and improved service
A unique sales training and motivational video for sales staff across the country
Impact – High recall and engagement by sales teams and improvement in productivity.
Idea Digital
Crash boom bang
Impact – Very high digital media engagement. Over 10 million interactions.
Warning mom’s what malaria feels like
Impact – ROI over 500% during monsoon season launch
An IFB goes best with an IFB
Impact – Increase sales of detergents by 75% (approx)
Romance at the Leela
Impact – Increase in footfalls by 85% (approx)
The role of education in the lives of street children.
Impact – Powerful response from donors. Funding increased by 65%
Put on the ground of public places. Pick a child off the streets.
Impact – Improved funding by 35% (approx)
Poster put on doors of offices and café’s. Product to gain weight. Thin guys get pushed around.
Impact – Campaign written about in major industry publications
Farm Express
Goan brand – 4 ad series. Scarecrow is the brand mascot.
Impact – Higher awareness of the brand, high engagement on social media
Cerobic anti-itching cream
Communicate no more scratching. A scratch card.
Impact – Increase in sales by 55% (approx)
Living too close to neighbours?
Impact – Increase in enquiries by 70%
Successful experiment with teens with acne.
Impact – Increase in ROAS from 1.1. to 6.2
Impact – Increase in ROAS from 1.2. to 6.2
Aerflo
Those two Goan fans.
Impact – High engagement for a new brand
Running out of milk or wine?
Impact – Increase in home deliveries by 75% (appx)
A humorous aporoach for a serious product.
Impact – High growth for the clinic
Guess the end
Impact – ROI Over 500%
Impact – Two international awards.
Brands building is a craft
Impact- 3 local and international awards
Women gossip and get jealous in song
Impact – ROI over 1000%
This was a short documentary on the company values..
Impact – Was aired at their 60th annual celebration on a 50ft screen